Beauty Board Says Lose It: Maybelline Pulse Perfection Mascara

Maybelline Pulse Perfection Mascara

Well, not everything can be a hit!

I was very lucky to be asked by Matchstick (a marketing company) and Maybelline to test out Maybelline's latest mascara: Pulse Perfection.  As part of their marketing campaign, they provided me with several tubes of the mascara, which natch, I shared with the Beauty Board.

Here's the scoop: Pulse Perfection boasts a vibrating brush which promises a clump free and shiny application.  The tint is waterproof and builds volume and length.  The vibrating motion is said to remove the whole zigzag movement you would normally make with your mascara making your routine easier - but also - better.

The verdict: They all said LOSE IT!  None of the Beauty Board felt that this mascara and its vibrating capabilities were worth it.  The vibration itself isn't very strong, and upon application it actually came on very wet causing clumps and marks underneath the eye.  Here's what they had to say.

"Didn't dry fast enough compared to other products on the market. It's cool that the tip vibrates - but I'd rather do the zigzag application"
-Jessica W.

"Lose It. Vibrating is POINTLESS" -Lori S.

"Cool idea.  But unecessary" -Barbara M.

"I don't think it is necessary to vibrate with mascara" -Jinny H.

"Lose it!  Vibrating didn't do much or help." - Kyana N.

"No benefit to the pulsing action - very unusual product." -Anny S.

"Vibrating doesn't seem to work for me and it made my eyelashes stick together." -Joy K.

"Not sure why it needs to vibrate; doesn't dry quickly enough, would not use it." -Pauline L.

What's my review: I didn't like it. While the idea is cool and I get why Maybelline would create a vibrating brush (because really - we do DO the zigzag motion to get the best mascara application we can), the product didn't WOW me. It does go on wet, it does clump a bit, and really, the vibrating doesn't zigzag - it just shakes.

I rather do the zigzag motion ... and the awkward blinking with an open mouth application ... with a regular mascara.

-bp-

Beauty Board Stats: Love it - 1        Lose It - 1        Like It - 0        Lust It - 0